FROM AUSTRIA TO INDIA
This is the story of Monsoon and Beyond's founder, Vera Fritsch: "I grew up in the picturesque town of Frohnleiten in Austria and although it was beautiful, I always felt the urge to travel and discover other countries and cultures. Through my education I lived in France, the UK, Italy and Sweden, but it was when I accepted a job at a diplomatic mission in New Delhi that I signed up for the ultimate adventure. That was in 2007 and ever since, India has been my home. My true passion has always been fashion and design. My experiences in India are what triggered me to translate this passion into a profession."
THE STORY OF MONSOON AND BEYOND
"Everyday life in India is so inspiring: the faded wall of a medieval tomb in Old Delhi; the dusty pink sandstone buildings of Jaipur’s old town; all of these views were magical. I wanted to bring India’s beauty and cultural heritage to everyone's home through my creations. That’s why I started Monsoon and Beyond. From the beginning, the brand has been based on the idea of celebrating the rich traditional textile techniques that India has to offer and blending those ancient crafts with a contemporary, Western design sensibility - this is the brand’s signature style".